Pride And Prejudice Marriage Essay - 1830 Words

Felimon Henok Ms. Young ENG 3U1 5 June 2017 Marriage in Pride and Prejudice In the words of Jane Austen, â€Å"It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife† (Austen, 5). This quote highlights how women were dependent on men to have a place and to be respected in society at the time of the victorian era. Women were viewed as domestic tools rather than human beings; they were treated as a domestic production that men control and own. Before a woman is married she is owned by her father, and after she is owned by her husband. In different parts of the world, the undergrading of women or no feminism still exists. Women can not voice their opinions let alone own an object in the†¦show more content†¦Most importantly, due to his religious duty. As she told her friend, Elizabeth, about accepting a proposal from Mr. Collins, Elizabeth full of of shock replied, â€Å"Engaged to Mr. Collins! My dear Charlotte, -- impossible† (Austen, 122). Elizabeth’s shock is because s he believed he would not be the right person for her. However, Tony Tanner agrees that Charlotte views her marriage strictly as a â€Å"preservative from want† (Bloom, 66). This symbolizes Charlotte marries Collins because she did not want to be a load for her family especially her mother who went through difficulties to find her a mate Marrying Collins helps Charlotte than it did for him because she received advantages such as financial, security, and unburden to her family as well as getting a higher rank. She coldly admits to Elizabeth, â€Å"†¦I am not romantic, you know; I never was. I ask only a comfortable home; and considering Mr. Collins s character, connection, and situation in life, I am convinced that my chance of happiness with him is as fair as most people can boast on entering the marriage state (Austen, 123). Charlotte’s train of thought is Mr. Collins is her last option of marriage to have her own life instead of living with her parents. Their ma rriage is based on societal norms and she agrees to marry him, even with the knowledge that they have different personalities. She marries Collin in disregards of her self-respect and his undurable personality.Show MoreRelatedLove and Marriage in Pride and Prejudice Essays2274 Words   |  10 PagesHow does Jane Austen present love and marriage in Pride and Prejudice? Jane Austen presents love and marriage in many ways in the novel â€Å"Pride and Prejudice.† In this essay I am going to discuss some of these marriages, not only from Jane Austens portrayl of her characters but also from my own point of view. Jane Austen opens Pride and Prejudice with a statement: â€Å"It is a truth universally acknowledged that a single man in possession of a good fortune must want be in want of a wifeRead MoreEssay on Marriage Proposal in Pride and Prejudice3099 Words   |  13 PagesMarriage Proposal in Pride and Prejudice During Pride and Prejudice there are six examples of marriage proposals to consider. Throughout this essay I am going to be commenting on the proposals between Mr Darcy and Lizzie the first time, Mr Collins and Lizzie, Mr Collins and Charlotte as well as Mr Bingley and Jane, Wickham and Lydia and the second proposal of Mr Darcy to Lizzie. Whilst looking at these proposals I will also be analysing the aspects of Love, Money, the relative statusRead MoreThe Importance of Marriage in Pride and Prejudice Essay953 Words   |  4 PagesJane Austin ensures that marriage remains a central component to the main plotline throughout the novel. Through the use of Elizabeth as a literary tool, Austen is able to use her in order to portray her own feelings on marriage. In the novel, the opinion that comes through is that she is of the opinion that marriage should only take place on the basis of love. This is evident through the failings of those who marry for something other than love, and Darcy and Elizabeth’s success. The centralRead MoreLove and Marriage in Pride and Prejudice Essay3416 Words   |  14 Pagesthe variety of attitudes towards love and marriage in regards to chapters one, nineteen, thirty-four and fifty-eight in Pride and Prejudice. Pride and Prejudice Introduction Jane Austen was born in 1755. She was the seventh of eight children. The family was well educated and affectionate. Her father was a clergyman and they lived at the rectory in the parish of Steventon in Hampshire. She wrote several novels one of which was ‘Pride and Prejudice’. It is full of romance, drama and humourRead MoreThe Theme of Marriage in Pride and Prejudice Essay3563 Words   |  15 Pagesimportance of marriage for a young woman and her family in the nineteenth century may be difficult for modern readers to understand. Although the daughters of the middle and upper class could be sent to school, their education consisted more of becoming accomplished. Society could not conceive of a woman entering a profession such as medicine or law and therefore did not offer her a chance to do so. Because of the extremely limited options a woman had in order to earn a living, marriage was essentialRead MoreEssay on Theme of Marriage in Pride and Prejudice2517 Words   |  11 PagesHow is marriage presented in Pride and Prejudice? Marriage is an important theme in the novel ‘‘Pride and Prejudice’’ by Jane Austin and it is portrayed in many different ways. Even the very first line displays this theme, as it says ‘It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife,’ which is said by the narrator. This is a clever opening as it brings you straight into the main theme of marriage, while also introducing theRead MoreMarriage in Pride and Prejudice by Jane Austen Essay1386 Words   |  6 PagesMarriage In Pride and Prejudice, Jane Austen introduces the major thematic concept of marriage and financial wealth. Throughout the novel, Austen depicts various relationships that exhibit the two recurring themes. Set during the regency period, the perception of marriage revolves around a universal truth. Austen claims that a single man â€Å"must be in want of a wife.† Hence, the social stature and wealth of men were of principal importance for women. Austen, however, hints that the opposite may proveRead More Marriages in Pride and Prejudice by Jane Austen Essay1280 Words   |  6 PagesMarriage in the 19th century was a woman’s priority. Many times women married for social status or attraction but hardly ever for true love. In many cases the happiness of a marriage was based on whether the girl was beautiful and lively and the boy handsome and competent, and whether they were attracted to each other. Jane Austen would not believe that the happiness of marriage was based up on attraction, she believed it should be based upon love. In her novel Pride and Prejudice, she illustratesRead MoreEssay on Pride and Prejudice Versus Marriage and Tolerance1314 Words   |  6 PagesIn Jane Austens novel, Pride and Prejudice, Austen reveals a sparkling comedy of love and marriage, wit, form, and feeling that achieve some type of balance between pride and prejudice.nbsp; Mr. and Mrs. Bennett illustrate how comic characterization can be used to reveal different marital situations.nbsp; Pride and Prejudice shows many aspects of marriage and demonstrates how one can make the most of their life regardless of the circumstances.nbsp; Elizabeth and Darcy have discovered themselvesRead More Compromise and Marriage in Pride and Prejudice Essay examples1937 Words   |  8 PagesCompromise and Marriage in Pride and Prejudice      Ã‚  Ã‚  Ã‚   It is not unusual for an individual to disagree with social customs or expectations. Some people are only happy when they can rebel against society. Most mature adults eventually realize that compromise is necessary to achieve happiness. This is the case in the early nineteenth century England setting of Pride and Prejudice, by Jane Austen. In the novel, Miss Elizabeth Bennet is a lively, independent woman, whose familys financial situation

Annotated Bibliography On Climate Change - 2488 Words

Annotated bibliography issue 1: Climate Change in Canada 1.Working together to fight Climate Change. (n.d.). Retrieved April 11, 2016, from http://climatechange.gc.ca/default.asp?lang=En Information from the Canadian Government website explains some factual information about what climate change is and how it is affecting Canada. From the website, it highlights some key information and basically explains what climate change is. It explains the causes and impacts of climate change and possible solutions to help the environment. On David Suzuki’s website, it explains in detail what climate change is and how it occurs through the burning of fossil fuels and cutting down trees. On his website, it has many great articles on different types of environmental issues. The website talks about what the impacts of climate change and how it would affect everyone all over the world through droughts and heavy rain and other types of extreme weather events. On the site, David states possible ways to help with the environment such as going carbon neutral or ways reduce on carbon emissions. Information includes detailed solutions for climate change and how to become a sustainable Earth. Article includes many different solutions such as foregoing the usage of burning fossil fuel, creating renewable sources of energy, preventing too much forestry, and building better infrastructures. All are great ways of improving the environment and making a better world to live in for the future.Show MoreRelatedClimate Change : Should We Be Worried? Essay777 Words   |  4 PagesClimate Change: Should We Be Worried? Global warming is one of the most stressed issues on mainstream media today, behind the war on terror. Although, should we be worried about it? In this annotated bibliography, the sources consider plenty of information about climate, such as, how it affects the earth, possible solutions to the energy problem, and proof that global warming is happening and that it is caused by an excess of CO2 in the atmosphere. For solutions to the problem the sources contemplateRead MoreAnnotated Bibliography on Global Warming1303 Words   |  6 PagesGiacomo Real ENG 1302 Comp. amp; Rhet. II Professor Kamm Monday amp; Wednesday 7PM – 8:15PM Annotated Bibliography amp; Essay Annotated Bibliography on Global Warming: Fact or Fiction Fumento, Michael. â€Å"The Cooling Off on Global Warming.† The Washington Times 8 July 1999: 15. LexisNexis Academic . Academic Universe. W. I. Dykes Lib., University of Houston-Downtown. 20 Feb. 2010 http://www.lexisnexis.com.ezproxy.uhd.edu/hottopics/lnacademic/ Fumento explains that a nonprofit groupRead MoreThe Effects Of Climate Change On The Globe888 Words   |  4 Pagescould affect everyone on the globe. I wanted to know the reasons behind it, so I began the research process questioning if we know enough about climate change to put geoengineering techniques into play. The research process has not only given me time to learn more about a subject I find so important, but I have gained much more knowledge about climate change in general, and the experience has taught me how to critically look at opposing sides to a topic just as intently as I would my own view. InRead MoreGlobal Warming s Terrifying New Math1151 Words   |  5 Pagesaccording to the statistics, Canada surpassed the global record high for climate temperature, destroying other previous records. Despite the research and the displaying of data, no one is doing anything to address the issue. McKibben takes three distinctive numbers that shed light on this issue 2 degrees Celsius, 565 gigatons, and 2795 gigatons, to validate and support his argument. Firstly, the ongoing problem of climate change in our planet is fundamentally a matter of individual moral responsibilityRead MoreNew Zealand s Brand And Marketing Campaign Essay730 Words   |  3 Pageslearned that it is located in Oceana around Lat: 43 °31 55.40S, Lon: 172 °38 10.41, with average temperatures ranging from the 50’s to the mid 70’s Fahrenheit. The colliding Australian and Pacific plates create the unique features of the Islands. The climate and fertile lands made these islands ripe for settlement. Prior to the arrival of the European settlers around 1800, the first settlers, the MÄ ori, had lived on the islands for approximately 1000 years. It is believed that the MÄ ori descended fromRead MoreGlobal Warming And Its Effect On The Environment1311 Words   |  6 PagesIntroduction Global warming refers to an incremental in earth’s temperature. Some believes this is occurring naturally but the prevailing view attributes climate change to the greenhouse effect. The greenhouse effect refers to the warming resulting from certain gases such as carbon dioxide in Earth s atmosphere trapping heat. These gases traps heat but let light in, similarly to the glass walls of a greenhouse. The general belief is that mankind are chiefly responsible for global warming becauseRead MoreSummary : Water Scarcity And The Recognition Of The Human Right Safe Freshwater 1403 Words   |  6 Pages Professor Menton English 1 19 November 2015 Annotated Bibliography Type of Source: 13. Basic format for an article or other short work c. Database, 477 Curry, Elliot. â€Å"Water Scarcity and the Recognition of the Human Right to Safe Freshwater.† Journal of International Human Rights 9.1 (2010): 103-121. Academic Search Premier. Web. 19 Nov. 2015. Summary: Elliot Curry, a 2011 Juris Doctor candidate at the Northwestern University School of Law, notes that the western world is doing a great job atRead MoreThe Meat Industry And Dietary Recommendations873 Words   |  4 PagesAnnotated Bibliographies Ferdman A. Roberto. â€Å"The Meat Industry worst Nightmare could become reality.† The Washington Post. Washington Post. 7, Jan. 2015. Web. 20, Oct. 2015. http://www.washingtonpost.com/news/wonkblog/wp/2015/01/07/why-the-governments-new-dietary-guidelines-could-be-a-nightmare-for-the-meat-industry/ In The Washington Post, â€Å"The Meat Industry worst nightmare could become reality,† Roberto A. Ferdman, a reporter, acknowledges that meat production causes high amounts of carbonRead MoreAnnotated Bibliography On The Epidemiology, Aetiology And Pathophysiology Of Ross River Virus2259 Words   |  10 Pages Annotated Bibliography Prepared for Alannah Brown Course Coordinator Paramedic Clinical Foundations Prepared by Jessica Watson University of the Sunshine Coast Queensland, Australia September 2014 Word count: 2161 This annotated bibliography discusses the epidemiology, aetiology and pathophysiology of Ross River Virus. The research method that was undertaken was through the University of the Sunshine Coast library, using a range of databases and journals. The years in whichRead MoreAnnotated Bibliography On How Uniform Policy Swept U.s.919 Words   |  4 PagesAnnotated Bibliography Chandler, M. A. (2015, Oct 01). No uniform policy on what to wear. Washington Post Retrieved from http://sks.sirs.com.nauproxy01.national.edu In the Washington Post newspaper article stated the claim of how uniform policy swept U.S. in the school year of 2011-2012 to improve academics for the lacking students. Chandler says that according to federal data 20 percent of school districts made it necessary for students to wear uniforms. The uniform take-over caught the attention

Written to Inspire free essay sample

Charles Dickens wrote a Tale of Two Cities to illustrate how the French Revolution impacted the lives of everyday people in London and France (Victorian Web). Much social and political turmoil that the revolution initiated was largely due to an impoverished nation’s rampant unrest. The wealthy nobles at Versailles lived lavish lifestyles, and never turned their heads to the rest of France’s growing socioeconomic hardships. Meanwhile, ninety-seven percent of the French population was in poverty. This correlates to Dickens’ purpose because Charles Dickens grew up in a poor family, and he certainly related well to the French Revolutionaries. Given Dickens’ childhood background, he knew what it was like, partly, to be a member of the â€Å"Third Estate.† His sympathy for the underprivileged class’ desire to revolt is the foremost reason why Charles Dickens’ chose to write a Tale of Two Cities. The author’s own personal experiences are reflected through the novel’s reoccurring theme of imprisonment. We will write a custom essay sample on Written to Inspire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dickens’ father was incarcerated when he was merely a child, and that affected Dickens more than words could describe. Because of his father’s absence, young Charles Dickens’ was forced to endure an imprisonment of his own. This was not a literal internment, however, it was an imprisonment of the emotions. One can see Dickens’ own emotional imprisonment through his integration of several characters, especially Lucie Manette. Like the author, Lucie’s father was imprisoned before she could remember. Both Lucie Manette and Charles Dickens suffered from emotional imprisonment as a result of their fathers’ literal confinement. Given this obvious parallel, one can conclude that Dickens integrated his own experiences, in order to develop the novel’s central theme of imprisonment. Dickens, in part, wrote A Tale of Two Cities to guide Parisians down a path of prosperity. A Tale of Two Cities was published several decades after the French Revolution occurred. The year of its publication, 1859, is still immensely significant to the work as a whole. At the time of its publication, France was experiencing Louis-Napoleon’s overthrow of the French monarchy. In a sense, this period of French history could be considered the Second French Revolution. Because of France’s revolutionary state, the country as whole suffered from cosmic societal tension. In contrast, Great Britain, at the time of the novel’s publication, underwent an age of political stability. Because of this stability, the Industrial Revolution swept through England, providing a whirlwind of prosperity to the nation. London’s political solidity differed vastly from Paris’ social insecurity, just as depicted in a Tale of Two Cities. This fact goes to show that times hardl y changed since France’s First Revolution. Because of the two cities’ direct influence on each other’s social norms, Dickens wrote this novel, partially, so that Parisians would gravitate to a more â€Å"English-style† government. Had France done this, Dickens argued, the nation could have experienced prosperity, as England had. Tone, mood, and theme are represented in the novel by use of symbols. The author certainly integrates a grave-like tone when describing the events of the French Revolution. Dickens uses physical objects to symbolize this dire and ghastly tone. To symbolize terror, for instance, Charles Dickens portrays â€Å"seven gory heads on pikes† (Dickens 210). To symbolize mood, Dickens. In regard to the theme of tyranny, Dickens mentions â€Å"there were a king with a large jaw and a queen with a fair face, on the throne of France.† King Louis XVI and Marie Antoinette are the obvious two symbols that support the tyrannical theme. Works Cited â€Å"Discovering Dickens A Community Reading Project.Discovering Dickens. Stanford University, n.d. Web. 21 May 2015. Baysal, PhD, Alev. Carlyles Influence upon A Tale of Two Cities (1859). Carlyles Influence upon A Tale of Two Cities (1859). Victorian Web, n.d. Web. 22 May 2015.

Objectification of women free essay sample

Ericsson Introduction and thesis I will clearly state how my argument will be structured for prostitution through the various articles and philosophers I have studied. I shall also outline how I will come to my conclusion. Body An outline of my basic arguments will be presented with supporting sub arguments, these will include all the above references. I will use both Primoratz and Nussbaum to back up my conclusion. I will then evaluate and analyse their arguments in order to further support my view for prostitution. Then I will look at views that are opposed to the legalisation of prostitution through Yolanda Estes who defends Kantian ethics. After evaluating this I will come up with various responses. Conclusion look at objections I was unable to argue against as lack of space, also look at my overall argument and see implications of accepting the conclusion. Essay plan Although we are sometimes justified in withdrawing or withholding life sustaining treatment for someone who is terminally ill and suffering, we could never be justified in killing such a person? Critically discuss the claim? Intro Define what passive and active euthanasia are and their basic differences, Discuss the various arguments that you will look at and show your point of view for the essay State the part of the world that you will be discussing, both the us and uk Main body Body will be split into two main arguments, my first argument will discuss the moral difference between killing and letting a person die. We will write a custom essay sample on Objectification of women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I will use various references and examples from the articles and books noted. My argument will attempt to show that their can be no yes or no answer to the question as each case is very specific and should be taken on its own merits and not by one law. I will then look at various examples where courts have both ruled for and against passive and active euthanasia, critically discussing the decisions and as to weather they were morally permissible. I will then attempt to add a philosophical standpoint such as utilitarianism or Kantian ethics to further prove my original argument. After this I will also add counter arguments and attempt to provide possible responses in order to strengthen my argument. Conclusion Here I will summarise my viewpoint and show various arguments that I may have added if I had more space.  I will then attempt to finish my essay with a quotation from one of the various articles that both agrees with and summarises my stance. Objectification of women free essay sample Main Arguments Primoratz â€Å"what’s wrong with prostitution? † (  Vol. 68, No. 264, Apr. , 1993  ) Nussbaum â€Å"taking money for bodily services† Yolanda Estes â€Å"moral reflections on prostitution† Sources The philosophy of sex contemporary readings, Alan Soble and Nicholas. P. Power, Rowman Littlefield,  Jan 1, 2002 Prostitution and pornography: â€Å"philosophical debate about the sex industry† Charges against prostitution: an attempt at a philosophical assessment, Chicago journals,    Vol. 0, No. 3, Apr. , 1980 Lars. O. Ericsson. Introduction and thesis I will clearly state how my argument will be structured for prostitution through the various articles and philosophers I have studied. I shall also outline how I will come to my conclusion. Body An outline of my basic arguments will be presented with supporting sub arguments, these will include all the above references. I will use both Primoratz and Nussbaum to back up my conclusion. I will then evaluate and analyse their arguments in order to further support my view for prostitution. We will write a custom essay sample on Objectification of women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then I will look at views that are opposed to the legalisation of prostitution through Yolanda Estes who defends Kantian ethics. After evaluating this I will come up with various responses. Conclusion look at objections I was unable to argue against as lack of space, also look at my overall argument and see implications of accepting the conclusion. Essay plan Although we are sometimes justified in withdrawing or withholding life sustaining treatment for someone who is terminally ill and suffering, we could never be justified in killing such a person? Critically discuss the claim? Intro Define what passive and active euthanasia are and their basic differences, Discuss the various arguments that you will look at and show your point of view for the essay State the part of the world that you will be discussing, both the us and uk Main body Body will be split into two main arguments, my first argument will discuss the moral difference between killing and letting a person die. I will use various references and examples from the articles and books noted. My argument will attempt to show that their can be no yes or no answer to the question as each case is very specific and should be taken on its own merits and not by one law. I will then look at various examples where courts have both ruled for and against passive and active euthanasia, critically discussing the decisions and as to weather they were morally permissible. I will then attempt to add a philosophical standpoint such as utilitarianism or Kantian ethics to further prove my original argument. After this I will also add counter arguments and attempt to provide possible responses in order to strengthen my argument. Conclusion Here I will summarise my viewpoint and show various arguments that I may have added if I had more space.  I will then attempt to finish my essay with a quotation from one of the various articles that both agrees with and summarises my stance.

Promotional Campaign for AF

Promotional Campaign for AF Brand positioning Abercrombie and Fitch is an American apparel seller. It was one of the most successful clothing retailers in the country.Advertising We will write a custom report sample on Promotional Campaign for AF specifically for you for only $16.05 $11/page Learn More However, after the 2007 and 2008 global recession, AF have been recording dwindling profits for four consecutive years (Hoovers Inc. 2010). AF believes that discounts cheapen the brand and cause saturation (Rosenbloom 2009). Secondly, the organisation has not changed its product portfolio for close to two decades. Its clothes are not edgy as it mostly focuses on classical pieces (Datamonitor USA 2009). This approach has made it unpopular among the youthful market. Clearly, the company needs to reinvent itself if it hopes to survive in the fashion industry. The best place to start this journey would be in the international market, with specific emphasis on China. Shown below is a table il lustrating why the company needs to revamp its brand. Challenge Parameter Quantity Stores closed in 2012 number 71 Projected store-closures by 2015 number 1080 Sales declines in 2012 Percentage (%) 26 Sales declines in 2009 Percentage (%) 30 The chart above illustrates market share in the clothing retail market today.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More AF needs a new approach to its products. It has traditionally employed a risky sexual image to market its clothes. Flagship stores often use semi-dressed models to welcome clients. Several marketing campaigns have sparked off controversy on the overt sexiness of the brand. Additionally, the company uses its rich American heritage as a point of differentiation among retailers. Aside from the latter, the AF brand is renowned for high quality and sophistication. The company does not just sell clothes; it se lls a lifestyle to its consumers. Stores are dimly lit and stylish, while retail assistants endeavour to pamper their buyers. To maintain exclusivity, the company sells a maximum of 20 items to its consumers. However, such an approach seems to have failed in the recent economy. The company needs a marketing campaign that will revamp the brand (Percy and Elliott 2009). The following is a SWOT analysis of the company’s brand position Strengths Weaknesses Distinctive brand Expensive clothing Classic American image Highly sexual brand image Influential advertisements in the US Dwindling market in the US market High quality merchandise Lack of appeal among the youth Insensitivity to fashion trends Opportunities Threats Expand into Asia Indigenous Chinese brands may have a large market share Exploit cheap advertising and labour costs in Asia The highly sexual brand image may backfire in Asia Maximise casual consumption market at home Other western brands like HM are already in Asia Creative approach Marketing objectives The three goals of this promotional campaign are: Raise brand awareness in the Chinese market: The primary goal of the campaign is to penetrate the Chinese fashion market by fostering brand awareness. Increase brand sales: Poor performance in the home market necessitates increases in sales in the new market. Once the campaign has created customer trust, then this should lead to an increase in sales for AF products. Strengthen brand identity: The campaign strategy also focuses on strengthening brand identity by introducing efficient marketing ads. It will foster long-term perception of AF as a lifestyle brand. Key message â€Å"Bare yourself† is the key message in the campaign. While the latter communication has been used quite literally in western markets, this message will be reinvented in the Chinese market.Advertising We will write a custom report sample on Promotional Campaign for AF specifically f or you for only $16.05 $11/page Learn More Instead of attaching a sexual meaning to the phrase, AF will redefine it to mean self expression and truthfulness. There will be no shirtless models in the fashion show or outdoor posters and banners. The Chinese are very conservative people who would not resonate with such a level of explicitness. The promotion will emphasise pride in oneself as a plan for self expression. Media strategy Communication mix Public relations Social media awareness will be a significant pillar of the campaign. China’s primary social media website is Weibo. Therefore, AF will use this platform to implement the promotion. It will create a Weibo company web page that will contain information about the company, commercials and other updates concerning AF. Customers can also share their experiences with each other concerning the same. Additionally, public relations will occur through in-app mobile advertising. Here, the company will reach i ts target audience through a smart phone application. The target audience is increasingly relying on mobile phones for internet access, so this would be a highly effective way of reaching them. Finally, the company will sponsor sporting events so as to popularise the brand. Sales Promotion This aspect will involve student discounts, a fashion show, as well as a lucky draw. They will last for one month after launching the flagship store because buyers need an inducement to visit AF (Hackley 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More If customers purchase goods over a certain amount, they will be entitled to a lucky draw where they could win specific gifts. Fashion shows have always been effective marketing tools for this retailer in different parts of the world; therefore, China will not be an exception. When launching the flagship store, AF will have a fashion show that consists of intercultural models. The reason behind this approach is to show Chinese customers that the brand is international. Using only American models would alienate buyers and cause them to perceive the brand as exclusively western (Akaka Alden 2010). The event will host a series of Chinese celebrities, bloggers and media personalities so as to increase the popularity of the brand and to raise awareness (Belch and Belch 2008). Direct marketing AF will market its products directly to consumers through a mobile application. Individuals will get information through Wechat and QR codes. The retailer will communicate with buyers on the AF bran d such that the can know the basics about it (Cook 2001). Customers will see images of models in the retailer’s clothes; learn about nearby retailer stores and other sales intricacies. Advertisement The AF message will also be carried forward in mass advertisements. Train stations and high –traffic areas will have posters and banners that promote the opening of the retail store (Leiss et. al. 2005). Celebrities will endorse the product by wearing it, and their images will also be posted all over billboards in the Chinese capital Beijing. The firm will work with individuals like Edison Chen (shown below) to promote the business (McFall 2004). Other posters will have images of young couples jumping in the wind and others having fun at the beach. The posters will encourage buyers to express and bare themselves. Viral video campaigns will also form part of the promotional exercise. The ad will last for five minutes (Sasser Kosolow 2013). In it, two gentlemen, at a golf c ourse, will walk toward a parking lot while chatting. One of them will have an AF t-shirt while the other will not. Once they get to a well polished and impressive car, they will start looking for something and a parking lot attendant will come their way. The attendant will then hand over the car keys to the AF wearer because he looks like the owner of the vehicle. They both giggle and exchange the keys. As they drive off, someone in the background will say ‘With Abercrombie Fitch nobody will ever know the difference.’ The ad will be available in YouTube and will also air after the prime-time news. Implementation The four-stage campaign will start on 1st March and end on 31st May. These are the phases involved in the campaign Planning In this phase, the company will work with stakeholders, interview members of a focus group and prepare for the campaign roll out. The company will mobilise resources for the campaign and sign contracts with various media outlets. Planning will commence on the 1st of March and end on the 31st of March. Implementation Here, the organisation will launch the social media website, outdoor banners as well as the viral video. Implementation starts on 1st April and ends on the 30th of that same month. Monitoring During the campaign promotion, it will be crucial to monitor the effectiveness of the campaign. The firm will make minor adjustments in order to ascertain that everything is going according to plan (Rayner 2007). This aspect will take place between the 1st of Aril and 31st May. Evaluation: AF will carry out an evaluation of the promotional campaign after it is officially over from May. The company will analyse sales data and social media feedback. This information will be compared to retail competitors in the country as well as sales projections in the company. Target audience The campaign targets youthful, affluent Chinese customers between the age of 16 and 24. This market would be ideal for an American fashion bra nd because Chinese buyers have a strong preference for foreign products. International fashion retailers, like HM, are already doing so well in this country (Li 2010). Affluent or higher income consumers will also be part of the target demographic. BCG (2011) reports that affluent buyers in China look for emotional gratification in products. Wearing international brands assists them in gaining recognition and respect (Li et. al. 2004). This category of Chinese consumers is also willing to pay a premium for convenience (Li 2010). AF should place its flagship store at an affluent location so as to increase convenience. Price discounts need not be a priority for older, affluent buyers, so only students will be entitled to the incentive. Using celebrities to endorse the product will tap into the need for recognition that many buyers have. A youthful market would also be perfect for the brand because it is fashion savvy and impressionable (Evans et. al. 2005). They place a lot of emphasi s on new trends by learning about them from the media (Zhang 2010). Therefore, this demographic group pays a lot of attention to television advertisements, magazines and other forms of mass media. It is for this reason that the campaign will take advantage of a myriad of platforms (Fill 2009). The above category of consumers is the primary audience for the promotional campaign. However, this campaign will also consist of secondary and tertiary audiences. Trend-setting artists, bloggers and fashion icons will be the secondary audience. They affect opinions on fashion items so their support will affect the reception of the AF brand in China (Pickton and Broderick 2005). Finally, this campaign will also target sports clubs and societies in order to enlarge the brand’s popularity. The latter will be the tertiary audience, and their involvement will assist in lending credibility to the AF brand. Effectiveness The first goal of the campaign is to generate awareness. Therefore, the company will measure the number of visitors in the store before the campaign, during and after the campaign. New versus returning visitors will be compared. To assess the second goal, the firm will compare sales before and after the program. Additionally, the third goal of creating brand loyalty will be assessed by measuring increases in return clients. All figures are available through in-store sales (Chang Thorson 2004). AF will also assess the number of times that it appears on Chinese fashion blogs or websites before and after the campaign. It will monitor feedback from its consumers through surveys. The table below illustrates how the company will evaluate the value of each media platform. Method Duration of measurement Frequency of measurement Parameters Weibo (social media) Assessment of visitors, likes on Weibo Throughout campaign Bi-weekly Number of visitors In-app mobile advert Analysis of call-backs, emails, and correspondence Throughout Weekly Number of call-ba cks, emails and correspondence Viral video Total traffic on television media platform and viewers on YouTube. Throughout the campaign Weekly Number Fashion show Brand referral survey Number of AF mentions on blogs and magazines 3 months I week -% -Number In-store promotions Sales figure assessments One month Once Amount in dollars Outdoor banner Brand recall survey in nearby locations 2 months Once Number of recalls Conclusion Abercrombie and Fitch is an American retailer that is doing relatively poorly in its home market. The firm’s traditional marketing approach of promoting an exclusive lifestyle is falling out favour. Declining profits, store closures and negative sentiments testify to this. Therefore, the promotional campaign will deal with these positioning issues by introducing the brand to the Chinese market. In the creative approach, the key goals of the campaign are to raise brand awareness, increase brand sales and strengthen brand identity in the ta rget market. â€Å"Bare yourself† is the key message; however, the company will redefine it to mean self expression rather than the overt sexiness of the western campaigns. The media strategy will consist of a public relations, sales promotion, direct marketing and advertising segment. In public relations, the company will use China’s key social media website, known as Weibo, as well as in-app advertising to inform the public about its offerings. It will also sponsor sporting events. The sales promotions bit will consist of a fashion show in which celebrities, media bloggers and fashion writers will attend. Students will also get discounts during the first month of opening the flagship store. Direct marketing will consist of mobile applications. Advertising will involve banners and posters with images of celebrities and happy couples wearing AF merchandise. It will also consist of a viral video campaign in which a parking attendant will mistake an AF wearer for the own er of an impressive car. This promotion will target youthful, affluent Chinese customers as the key demographic. The secondary audience will consist of fashion icons, bloggers and influential artists. Sporting clubs and societies are the tertiary audience. AF will assess the effectiveness of the campaign through a comparison of new and returning visitors, in store-sales, visits on the Weibo page, call backs and email correspondence, brand recall survey, traffic on YouTube for the viral video, brand referral surveys and assessment of the number of mentions in fashion blogs and sites. Through these platforms, the company will revitalise its name and boost profits. References Akaka, M Alden, D 2010, ‘Global positioning and perceptions: International advertising and global consumer culture’, International Journal of Advertising, vol. 29 vol. 1, pp. 37-56. BCG 2011, The Age of the Affluent: The dynamics of China’s next consumption engine. Web. Belch, G and Belch, M 2 008, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill, New York. Chang, Y Thorson, E 2004, ‘Television and web advertising synergies’, Journal of Advertising, vol.33 no. 4, pp. 75-84. Cook, G 2001, The Discourse of Advertising, Routledge, London. Datamonitor USA 2009, Company Profile: Abercrombie Fitch Co., Routledge, New York. Evans, W, Price, S and Blahut, S 2005, ‘Evaluating the truth Brand’, Journal of Health Communication, vol. 10 no. 2, pp. 181–92. Fill, C 2009, Marketing Communications: Interactivity, Communication and Content, Pearson, Essex. Hackley, C 2010, Advertising and Promotion: An Integrated Marketing Communications Approach, Sage, London. Hoovers Inc. 2010, Hoover?s In-Depth Company Records: Abercrombie Fitch Co., Minale, Austin,TX. Leiss, W, Kline, S, Jhally, S and Botterill, J 2005, Social Communication in Advertising: consumption in the mediated marketplace, Routledge, London. Li, J, Ji n, X Liu, Y 2004, ‘Statistical analysis of Chinese urban residents’ clothing consumption’, Journal of Textile and Apparel, Technology, and Management, vol. 4 no. 2, pp. 1-12. Li, M 2010, Report of Chinese Clothing Industry Annual Report 2009, Guo Lin, Beijing. McFall, L 2004, Advertising: A Cultural Economy, Sage, London. Percy, L, and Elliott R 2009, Strategic Advertising Management, Oxford University Press, Oxford. Pickton, D and Broderick, A 2005, Integrated Marketing Communications, Pearson Education, London. Rayner, S 2007, ‘Brand communications at its best’, Elemental Design, February, p. 9. Rosenbloom, S 2009, ‘Abercrombie to Lower Prices; Penney’s Profit Falls’, The New York Times, 16 May, pp.B2 Sasser, S Kosolow, S 2013, ‘Desperately seeking advertising creativity: Engaging an imaginative 3Ps agenda’, Journal of Advertising, vol. 13 no. 6, pp. 5-30. Zhang, H 2010, Outlook to The Future of Chinese Clothing M arket, Na Lian, Wuhan.

Writing Thesis Papers

Writing Thesis Papers Writing Thesis Papers Writing Thesis PapersThis article is written with the purpose to assist you with thesis papers writing. So, lets start exploring the world of successful thesis writing! While it may appear very difficult to write a good thesis paper, you should just start writing a thesis and eventually you may even enjoy the process of researching and writing. Of course, if you have enough time for these tasks. If you have no time to read long manuals on thesis papers writing, this short guide is written just for you!Thesis Papers OutlineThesis outline includes key chapters and subheadings you play to cover in the process of thesis papers writing. Outline may include some notes and remarks youll add in the process of researching. It is a good idea to write objectives for each chapter and to list potential sources as well.Thesis Papers OrganizationSuccessful thesis papers writing depends on your ability to organize your time effectively. Of course, you have to write many other papers for your clas ses, to work, and to find time for your friends. Therefore, time management is essential for thesis writing process. One of the most effective ways to organize your time is to make up a timetable for writing. Every time the draft is written, you may ask your advisor for feedback to incorporate necessary changes in a timely manner. Keep in mind that you should write something daily; even if you add only a couple of sentences or find a useful source, you need to integrate new ideas immediately. In addition, thesis papers should be written in a clear and logical manner. You need to include references to scientific and academic literature to support your ideas. Nevertheless, you should not try to create a simple literature review. All of your ideas should flow logically. Keep in mind that your task is to create an argument, not to offer an overview, even if critical, of the existing information on your topic. Thesis Papers ChaptersTitle Page and AbstractIntroductionLiterature ReviewMeth odologyTheoretical FrameworkResults and DiscussionsConclusionsSuggestionsReferencesAppendicesIf you have no time to devote to thesis papers writing, do not hesitate to order professional services at our site! We can write the best custom thesis papers for you! Give yourself an opportunity to get an A+ on your assignment without any efforts!

Robotics Research Paper Example | Topics and Well Written Essays - 1000 words

Robotics - Research Paper Example Plurality of identity refers to chosen or multiple identities (Miller 2013, 2). Real identity is an aggregate of selves or identity aspects in various contexts and real identity is not subject to manipulation (Cocking 2009, 127; 135). Online identities might correspond to real identity and multiple identities are virtually possible on the same or different online platforms (Ellison 2013, 10; 14). Basically, social media enables users manipulate, diversify or distort identities for legitimate reasons such as privacy or deliberate misinformation. Cocking (2009) asserts that computer-mediated communication enables showcasing of users, entrance and contribution to interest groups and communities (123). Digital technologies have enabled modification of identity or creation of several identities (Ludovico, n.d.). Miller (2013; Ludovico, n.d.) refers to the 1993 New Yorker cartoon of a dog telling another that virtually, nobody knows it is a dog to explain virtual identities (3). The dissolution of the real life identity by technological advances results in fragmentation illustrated by multiplicity of identities and interconnections in various digital media. Private content postings results in partial representations of real life identity which is disjointed and rarely matches the original. Ludovico likens the phenomenon to opening up to strangers not likely to be met again. These online identities are unpredictable since they are constantly updated to create fictitious characters and exaggerate of real ones in identity experimentation. In pre and post web 2.0 standards, social media influenced formation of plural identities. The web 2.0 sites enable user generated content as opposed to the preexisting commercially and institutionally generated content (Vallor 2012; Pasquier 2010, 21). Vallor 2012 asserts that early use of these sites linked

From Grass to Grace, - My Family's American Dream Success Essay

From Grass to Grace, - My Family's American Dream Success - Essay Example The constant fear of the safety of the families and friends they left behind in the war zones gave him sleepless nights. My grandfather especially had a very rough time accepting that all he had worked for all his life was destroyed by the civil war. This was a bitter pill for him to swallow at first and he still has those memories fresh in his mind since he hardly skips a day without mentioning it. Having lost all his life savings in the war, the money he had made from a laborer job in a coal mining firm in Nigeria. Since he had been brought up in a poor family he had to struggle in his youth doing manual jobs. All along he had a dream of re-establishing his father’s blacksmiths business which had been shattered by the war, but as time lapsed his dreams became more and more unachievable. Son, the ugliness of the war became a blessing in disguise. As the opportunity to leave behind the dead zone with his young family for the United States was like a dream come true. To them th is was a second chance to start afresh since the United States was described as a land of milk and honey. Getting a visa was difficult at the time when racial discrimination was still high in the US and despite all these to them it was better than living in the war zone. They came into the country with great optimism like the other immigrants, who had heard stories of individual opportunity and the possibility of achieving upward mobility in America. They counted on these promises of paradise on earth, a land that would yield to them all the good things they had lacked in their home country. Their notion towards individual opportunity can be attributed to many rag-to-riches stories of 18th century. Furchtgott-Roth et.al in their book ‘To make World Anew; A history of African Americans’ focused on a young man’s progress from a poor background towards fame and fortune (2009). This was a perfect comparison with my grandfather’s life, he grew from a poor and w ar ravaged neighborhood and struggled to achieve a better life for him and his family. His life was full of struggles from childhood to his adulthood; he had to endure so much to become successful. Although this story was written centuries ago its legacy has been resilient, passing from one generation to another. Unaware of the unflinching anxiety that triggers from societal expectations they started life in a foreign country where they knew nothing about but only the success myths they had heard. Since they had little knowledge of the foreign land they had to face many challenges before they start their lives afresh. It was difficult to get a well paying job and because my grandparents did not have enough education they had to work in several jobs but still the pay was not enough to sustain them. As time went along they started to realize that the actualization of their dreams might be further than they had thought. With every promise of individual opportunity dangling with high pr ize, those factors that would demean prospects surfaced. Having left their country with virtually nothing, they had a tough time ahead and if they were to make it they had to struggle with multiple jobs. I remember my dad telling me that my grandparents left Nigeria with only 75 dollars as their savings. With no job at hand, finding a job to sustain their lives was the greatest challenge; they could not afford house rent and had to live in a shelter home in Alabama. At this time they relied on

Young Goodman Brown Essay Example for Free

Young Goodman Brown Essay â€Å"Young Goodman Brown† is a short story written by Nathaniel Hawthorne about a young man who has to endure the experience of temptations of evil and dance with the devil. Goodman Brown is a young adult who has influences all around him swaying him towards evil that he felt were reliable role models. Hawthorne uses literary devices to display many different meanings in this story. In the story, the most common devices are imagery and symbolism. The imagery used is to help the reader understand the symbolism he is portraying. He uses these devices to develop a theme to the story and provide different aspects of good and evil. Many people now a days fall under the temptation of sin, even Christians. Having faith with God is commonly seen as a good relationship to have and gives you a positive outlook on life, but after losing that faith, your world darkens and not everything seems as bright as it did. Hawthorne’s use of symbolism and imagery helps to develop the theme of Christians losing faith through temptation and peer pressure as Goodman Brown does. Hawthorne uses symbolism throughout the whole story to imply influences of evil around Goodman Brown. The young man decides to take a journey one night because he feels compelled to. His wife Faith begged him not to go, but to stay there with her and hold off the journey until the morning. Hawthorne uses his wife’s name as Faith not by accident; she symbolizes his Faith in God and the innocence left in Goodman Brown. Faith has on her person pink ribbons; these ribbons represent the innocence in Faith because the color pink is known as innocence. Brown does not agree to his wife’s wishes and departs on his journey right around sunset. Brown must leave Faith behind while he goes on his adventure, by that Hawthorne means he not only leaves his wife behind, but also his spiritual faith. He travels through the forest which in itself is symbolism. He walks through the forest at night when it’s dark; Brown not having much visibility the further into the forest he goes is representing his confusion with life right now, not knowing where to go or what to do. Throughout the story, the forest grows darker and darker, representing God’s light fading away and Brown losing his faith. â€Å"The village is a place of light and order, while the forest is a place of darkness and unknown terrors. † (Xia-Chun) Brown then meets a man on his journey; this man is very influential in the story. The man is the devil carrying a staff that Hawthorne describes as serpent-like symbolizing the biblical reference of a serpent being an evil demon. In the Book of Genesis, the serpent is the main temptation Eve has to try the fruit of the forbidden tree. Similar to that, Goodman Brown accepts the devil’s offer of his staff, or serpent, in order to travel quicker. Brown fell under the temptation of the devil. The further into the forest Brown goes, the more he learns about his peers and elderly and the deals with the devil that they have made, thus causing Brown to lose faith. Once he is able to get back into the town of Salem, although he was able to resist the devil, he is still a changed man. Before his journey, he thought the world was a perfect place and no one was capable of hurting anyone or committing the act of sin. The relationship between Creator and creature, and between man and fellow man, is destroyed by sin†¦Ã¢â‚¬  (Fairbanks 25) After the journey, he realized that there is a lot of darkness and sin in the world and that more people than he realized were capable of unthinkable things and sinning in ways he never would have dreamt of. Hawthorne uses a good amount of symbolism in this story, most of it is obvious symbolism that he wants any reader to understand, not by analyzing deeply but just by having some common knowledge. Therefore, he uses imagery to really help the reader realize the symbolism he is implying. At the beginning of the story, Hawthorne notes that Brown is starting this journey right at sunset; the thought of sunset is considered light fading away and eventually becoming darkness. The use of this imagery provides the thought of symbolism that the young man is going into the unknown darkness and his light, which is a symbol also for his faith, is fading. Another good use of imagery is in the beginning of the story when Hawthorne writes â€Å"And Faith, as the wife was aptly named, thrust her own pretty head into the street, letting the wind play with the pink ribbons of her cap, while she called to Goodman Brown† (435). Hawthorne is using the wind to not only emphasize the pink ribbons Faith wears and help readers understand that those ribbons have meaning and is a symbol to her innocence, but also to explain the beauty of nature in Salem before his mind turns pessimistic and the town fades to darkness. Brown’s view of the town at the beginning before he was revealed all of the sin was a bright, pleasant town full of true-spirited people. The experience of this one night in the forest changes Goodman Brown for the rest of his life, for it poisons his relationship with his wife, isolates him from his neighbors, and destroys his ability to worship God. † (Easterly 55) After his trip with the devil, he was a changed man and saw the town with blackened eyes, only able to see the wrong in people and the capabilities of the devil. Hawthorne develops multiple themes during the story of Young Goodman Brown using the literary devices of symbolism and imagery. In telling the story of the journey Brown embarks on, Hawthorne brings the young man through the forest explaining to him that he is not the only one that has fell under the temptation of the devil and sin. For example, Goodman Brown looked up to his father and grandfather just as any young adult man would. When he was informed of the unimaginable thought of them making a deal with the devil: I have been as well acquainted with your family as with ever a one among the Puritans; and that’s not trifle to say. I helped your grandfather, the constable, when he lashed the Quaker woman so smartly through the streets of Salem. And it was I that brought your father a pitch-pine knot, kindled at my own hearth, to set fire to an Indian village, in King Philip’s war. (Hawthorne 436-437) The devil telling Brown about this was a surprise to Goodman because he always looked up to his father and grandfather and never imagined that either of them would be associated with the devil. The devil shows Goodman Brown the acquaintances, loved ones, public figures of the town who have all fallen into the devils trap and have sinned even when Brown looked up to them and thought none of them had evil in them. †¦young naive man who accepts both society in general and his fellowmen as individuals at their own valuation, is in one terrible night presented with the vision of human Evil, and is ever afterwards â€Å"A stern, a sad, a darkly meditative, a distrustful, if not desperate man†¦Ã¢â‚¬ Ã¢â‚¬  (Fogle 207) The unbelievable knowledge given to him led him into the devil’s trap and no longer saw the world as a pleasant place; he now only saw the evil in people. Just as anyone today would do, Brown fell under temptation and peer pressure and became a figure of sin. Hawthorne explains throughout the story about the temptations and peer pressure of evil that Brown faces. The thought of seeing childhood idols that were perfect in your mind involved in deals with the devil could lead you to feel differently about those people and question your own lessons learned from them. Seeing these people around you engaged in sin and falling into temptations brings a lot of peer pressure to you and leads you to rethink your lifestyle and make you vulnerable to doing things you wouldn’t normally. He explains that Christians lose faith easily and fall into sin through the story of young Goodman Brown using symbolism and imagery.

Changing Roles of Human Resource Management Essay -- Human Resource Ma

Human Resource profession has faced numerous challenges in the past, which has forced HR managers to try and implement various strategies in the work environment all in the aim of survival and prosperity of the business. The National Institute of Personnel Management (NIPM) in India recently organized the 37th annual conference of HRs to discuss the various challenges in the work place and ways of mitigating them. It was unanimously concluded that HR managers needed to revise its roles and create new roles for organizations. The new roles would help in repairing the structural foundation of a company by being proactive and innovative instead of following monotonous routine schedules. Despite the challenges and solutions to the problems that have been suggested, the question still remains, who shall take care of HR managers if they themselves are caretakers and contribute to strengthening the backbone of a company? Culcuttta et al, 2007, suggests that strategies to be implemented should be in tandem with the current trends in globalization, technology, diversity, e-business, and ethics. Furthermore, the need to take care of HR managers goes hand in hand with the saying that â€Å"No company is sick, nor the commodity, but the performing and non performing managers are the ones who matter the most in carrying forward a business successfully.† In the last twenty years there has been a gradual transition in style and substance from personnel management to HR management, and more recently to international HR management. Briscoe et al, (2008, p. 22) believe that the personnel management role lacked strategic relevance because it was mainly an administrative type role whereas the modern concept of HR is much more strategic in scope. Globali... ...alcutta IIM, Sridha, R., Pathak DD., Ganguly S. (Feb. 21, 2007). The statesman. A newspaper published on New Delhi. Retrieved on January 20th 2011 from: http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?did=1219601621&Fmt=3&clientId=13118&RQT=309&VName=PQD Holbenche L. (2009). Aligning Human Resources and Business Strategy (2nd ed.). Elsevier Limited. Burlington. Pp. 165-195 Soupata L. (November, 2004). Executive excellence: a case study of UPS. A Journal on Human Resource Management. United States. Vol. 21, Iss. 11; pg. 15, 2 pgs. Retrieved on January 19th, 2011 from: http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?did=750794951&Fmt=4&clientId=13118&RQT=309&VName=PQD Tsui P.Y. and Lai K.T. (2009). Professional Practices of Human Resource Management in Hong Kong: Linking HRM to organizational success. Hong Kong University Press. Pp. 85-89

English: It’s position in the global arena Essay

English occupies an important position in global education at the moment. It seems to be seen as a high status language with an inherent connection to capitalism and globalism. The example websites given, one from a university in the Netherlands and the other from Brazil. Both websites are presented in English as well as their national language, despite the fact that English is a secondary language in both nations. This status, rivalling even the official language of the country, seems to have sprung from a number of sources, not the least the general impression that English has become the new lingua franca. The prestige and encroaching ubiquity of English has contributed to it’s increasingly high position within academia. The history of colonialism, the status of English schools in the wider global community and the inexorable link most countries place between capitalism and English. It is also greatly affected by the various policies adopted by countries. Of course this all begs the question of whether the position of English in higher education is a beneficial one, or another form of English imperialism. Politics plays a hefty role in the position of English and it has always been influenced by the relative prestige it enjoys when compared to other languages. The websites shown both exemplify this status. While both websites are based in countries where the official language is not English (Dutch and Spanish respectively), both either presented in English (the Maastricht website) or have a full English translation available (the San Paolo website)(The University of San Paolo, 2013)(Maastricht University, 2013). This shows the remarkable influence that the English language has a secondary education, especially considering they originate from countries that have no history of British colonialism. Other countries, such as India or Malaysia, have these ties to English through the colonial history of the British Empire. In particular, the legacy of colonialism has had a profound effect on the position of English, not just in higher education, but in the world. During the occupation of the various countries that became part of the British empire, it tended to be the policy to educate the native populace in English, to better integrate them into the lower rungs of government. These countries tend to link English with a higher status of education, and, therefore, enact policies to try to capitalise on this  perceived prestige (Hewings, 2012, p96-99). For example, Mahatma Gandhi was educated in an English university, before returning to lead his nation. Also contributing to this sense of the superiority of English is the fact that many of these countries do not share a common language to begin with (India, Malaysia and a variety of countries). Thus, the enforcement of English in education provided a common language for various regions to communicate. India, in particular, has a strong history of this. In turn, this makes higher education in English almost inevitable, as the high status of higher education is naturally paired with the high st atus of English within these countries. However, this can be quite controversial in within the country, with the general feeling that the use of English for governance and education leads to a degrading of the native languages. It has also lead to questions of the usefulness of teaching in English, due to the very real possibility of students having a less than perfect grasp of the language(Martin, 2012, p125-129). This stems from the fact that being able to speak a language is different from being able to study academically in it(Hewings, 2012, p103-105). While these are valid concerns, the political and social backing of English means that the position of English within the higher education spheres of these ex-colonial territories is well-secured. There are also practical reasons for the position of English in higher education. One reason is that many of the industries that are desirable to students in higher education have higher English language skill requirements. Fields such as science, engineering and programming all rely on a high level of English based technical speech and many higher education courses are offered in English(Hewings, 2012, p115-120). For example, if one wishes to study any of the sciences, one must become familiar with the technical terms and writing of various academic publications, a large proportion of which are published in English. These fields require a higher level of education to enter, and necessitate at least a passing knowledge of English to comprehend. English is also used at the highest levels of business, giving rise to the idea that English has become a global lingua franca for business and technology. Thus many will learn English as a means of appearing more business-like and professiona l, and to help them compete in the global market(Gray, 2012, p146-148). This gives rise to a feedback  loop, wherein to enter these fields, one must speak English well enough to learn them, which in turn causes those fields to be even more locked in to English based higher education. Additionally, a number of industries have sprung up around higher education, such as academic publishing or English language teacher training. These industries provide a sustained push for the position of English, with resources for higher education being produced by publishers based out of English language universities(Gray, 2012, p148-150, p158-161). These publishers have little economic incentive to publish in other languages, thus most high end resources for universities are published and sourced from English speaking countries. This is shown by the high amount of universities that offer their courses in English(Hewings, 2012, p113). This establishes that a large quantity of materials used in secondary education, and a lot of the more prestigious training for teachers of such, stem from English language universities. Even European universities have begun to offer courses entirely in English, especially in the Eastern European countries such as Slovakia. In these countries, especially those that gained their independence with the fall of the Soviet Union, English is seen as the language of capitalism(Prendergast C., 2012, p33-35). As such, younger people, seeking ambitiously to carve a place for themselves, learn English to better place themselves in higher status jobs(Prendergast C., 2012, p35-38 ). In turn, this created a demand for higher education in English, to the point where the price of these courses skyrocketed (Prendergast C., 2012, p33). All of these factors have contributed to the seemingly dominant position of English in higher education. Many people have argued for and against the position of English in higher education, with some claiming that the ubiquity of English allows for greater collaboration and dissemination of information (Prime Minister’s Office, 2008, Seargeant, 2012, p9-10) while others claim that this same ubiquity is pushing out other languages(Sutherland, 2002, Seargeant, 2012, p10) and the features of education that those languages have. This debate further solidifies the position of English within higher education, due to the simple acknowledgement such a debate infers. By the basic fact that such a debate is happening, the participants have agreed that English has a dominating presence within higher education. One such argument posited by  those against the proliferation, is that other languages slide into decline and with them their own particular features within higher education, for example the French thesis-antithesis-synthesis essay(Coleman, 2006, Hewings, 2012, p114-115). If English becomes the sole language of higher education, then these features may simply cease to exist. The counter argument to this is that the growing ubiquity of English allows for a much greater sharing of information due to providing a common point for many different countries. An additional argument against is that teaching in more than one language can be beneficial to the students ((Monaghan, p134 – 136). This argument ignores the difficulties of training teachers in the multitude of languages that they may encounter within the classroom from students of varied backgrounds. Equally, one must not forget that higher education is not only the stage for education but is also a great contributor to the development of science and a retainer of scientific knowledge. By setting the standard of higher education to one language, which did not necessarily have to be English, a much greater pool of knowledge can be made available than might otherwise be possible. Students from various background and cultures would be able to access the same sources of information and, thus have a gr eater chance of advancing and gaining knowledge. In conclusion, the position of English within higher education can be thought of as a useful one. It came about due to the specific historical and political factors unique to English. It just so happened that most of the mathematical, scientific and technological notation is based largely in English (for example, the development of the internet was an American innovation). It also just so happened that the notion of capitalism and big business is also closely associated with English. Equally, the legacy of colonialism has meant that the English language is spread widely around the globe, and is linked to the upper rungs of these societies, due to the government of these colonies being run largely by Englishmen and the natives they taught English too. These factors all combine into a general view of English as being the language of professionalism and of globalism, making it attractive for those with skill sets derived from higher education(). In turn this created demand for English t o be the language these courses were taught in. Whether or not this is a good thing is a matter for debate, but  for good or ill, the fact remains. English enjoys a lofty position within the higher education system of the world. References: Gray J. (2012), ‘English the industry’ in Hewings A. And Tagg C. (eds) The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University, pp. 137 – 163 Hewings A. (2012), ‘Learning English, learning through English’ in Hewings A. And Tagg C. (eds) The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University, pp. 93 – 120 Maastricht University (2013) Maastricht University, Leading in Learning [online], http://www.maastrichtuniversity.nl/ (accessed 11/04/2013) Martin P. (2012), ‘Tensions between language policy and practice’ in Hewings A. And Tagg C. (eds) The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University, pp. 121 – 128 Monaghan F. (2012), ‘English lessens’ in Hewings A. And Tagg C. (eds) The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University, pp. 129 – 136 Open University (2012), U215, The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University Prendergast C.(2012), ‘English and ambivalence in a new capitalist state’ in Hewings A. And Tagg C. (eds) The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University, pp. 33 – 39 Seargeant P. (2012), ‘The politics and policies of global English’ in Hewings A. And Tagg C. (eds) The Politics of English Conflict, Competition, Co-existence, Abingdon, Routledge/Milton Keynes, The Open University, pp. 5 – 32 The University of San Paolo (2013) Universidade de Sao Paulo [online], http://www5.usp.br/en/ (accessed 11/04/2013)

Nurger King Project Including Pestel Analysis

Global service economy project Burger King Table of content: 1. Introduction 2. Presentation of the company 3. PESTEL analysis of the company 4. Poters 5 forces analysis 5. Resources Introduction In this project we would like to look from the insight of the Burger King Company and analyse the main factors which affects the progress and development of the organisation, as well as its business future. To accomplish a clear look-up on the company and undertake the analysis we are going to use the PESTEL model and Poter’s five forces model. A PESTEL analysis most commonly is used to measure a market.It can be used for marketing and business development and decision making. There are many factors that affect the decisions of managers of any company. To encourage proactive thinking and help analyse the organisation’s macro-environment managers use the PESTEL model, where PESTEL stands for: Political, Economic, Social, Technological, Environmental and Legal. Potter’ fiv e forces is a framework for industry analysis and business strategy development. It consists of five forces which affect a company’s ability to serve its customers and make profit.Potter’s five forces refer to: threat of new entrants, power of suppliers, power of consumers, threat of substitutes, competitive rivalry. Burger King Company Burger King is an international franchise organisation. It was founded in 1954 and with its signature recipes and family friendly dinning environment the company grew tremendously on the market and became one of the most famous restaurants for fast food in the world. Nowadays it is the second largest hamburger chain. Burger King suffered many changes during the years . It changed the owner of the company a couple of times .It also started a new way of advertising , which turned out to bring it very big success. First the adverticements were animated and were popular within the kids. The company also changed its slogan a couple of times and that is what makes it intresgting among the people. Later on in the history of Burger King was introduced the breakfast menu which became very popular and immediately turned out into hit. During the years the company kept improving by introdusing new sandwiches and advertisments where was always said that the customers are important for them .Eight years after establishing the first restaurant in the US , the company had 275 restarants more all around the country . Later was opened the first Burger King restaurant abroad – in Puerto Rico . This was the beginning of expanding and thinking globally. Nowadays Burger King have restaurants in many countries all around the world . It is the second most popular fast food chain , after McDonald‘s . People love it because of the unique way of preparing its sanwiches and the friendly autmosphere each of the restaurants has. PESTEL analysis of Burger King CompanyPolitical factors At widest the Political environment and factors refers to tax policies, environmental laws, trade restrictions and etc. and may also refer to goods and services which the government want to provide or not provide. In general the Burger King Company is not seriously affected by the political environment. It is only affected by the tax rate, which is different in every country. There were also debates in the Arabian world, regarding an offense to the Muslim religion through a kind of ice-cream the company provides.However, at the moment in Saudi Arabia is one of the biggest Burger King restaurants. Economic factors Economic factors include economic growth, interest rates, inflation and etc. Burger King is one of the biggest fast food chains as well as a fast growing franchise company. Since 1950’s first starting with one restaurant in Florida it has become world-known and nowadays it has more than 12,000 restaurants in 76 countries. Social factors Social factors refer to the population growth, age and demand. Burger King is a world-known company famous for its delicious fast food.There is high demand for warm, tasty and cheap food, no matter the age or gender. The company use only chicken or beef meat and for this reason the food is consumed even in the Muslim countries. Of course the demand will differ between countries with higher or less population. Technological factors Technological factors include innovations, marketing campaigns, automation and technological change. Burger King is fast growing company because of the innovations and marketing campaigns. It is famous logo is easily recognised by people of all ages.The company have tried a lot of different marketing campaign, changed its logo and it business strategies several times since it grew up outside the boarders of US. Environmental factors Environmental factors include ecological and environmental factors such as water, climate, pollution and etc. Burger King Company is trying methods which will not harm the environment and even will have positive impact on it. They have started a Burger King Going Green Session for their employees and member of supply chains. The company is also very concerned about recycling and reusing.On global level BK Company have chosen to purchase beef raised in environmentally responsible ways. Legal factors Legal factors include consumer, employee, and health and safety law As a condition of doing business within the BURGER KING Franchise system, every approved vendor must comply with the Code of Business Ethics and Conduct for Vendors. Burger King Company have partnered and received recognition from variety of organisations that share their dedication to be a good corporate citizen and improve the communities around the world. Poters five forces analysisThe Five forces analysis is a framework created to help understand the structure of an organization or company‘s position with respect to the forces operating in the microenvironment. It is also used to explain the competitor‘s performance on the market. The five forces are: Threat of new entrants Bargaining power of suppliers Bargaining power of customers Threat of substitute products Degree of competitive rivalry Threat of New entrants – Threat of new entrants refers to new companies entering the market and competing with the present ones.To become competitive Burger King Company is constantly introducing new trends on the market which are interesting for the people. However, the industry they are in is already overloaded with restaurants and fast food chains. The most important thing that keeps them popular still is their reputation of always tasty foods and the family friendly environment. The way they advertise themselves is also one of the major factors which helps them survive in the competition with other fast food chains and restaurants.Bargaining power of suppliers – If the buyer is powerful enough to negotiate the price than the profit will be reduced. Burger King knows that very well that‘s why they have fixed prices for every hamburger they offer and the prices are very affordable. It‘s rather cheap and that is what customers like. Burger King combines cheap prices with high quality hamburgers and fries and also family and kids friendly environment. Burger King restaurants always implement that kids are their most important customers and for this reason they do a lot to attract them.This is a wise move because if you attract the kids you will also attract their parents and their friends. The uniqueness that the supplier provide with his resources: The suppliers of Burger King know that they want only the best quality meat and potatoes. Burger King Company use only trusted products and everything they do has a fresh taste. But however if the recourse is essential to the buying firm and there is no close substitutes then suppliers might be at a powerful position. That way they can sell on a higher price.Burger King knows that perfectly well and a lways has more than just one supplier so that they can choose the better price and the better quality of the products they want. The power of the customer – The power of the customer in relation to The Burger King Company is increasingly dominated by a small number of large retail products. If a market situation in which the product or service of several sellers is sought by only one buyer. The Burger King Company seeks to push the prices down. Moreover, the powerful customers act under pressure to drive prices down.Determination of buyer power: They offer a great range of products. Furthermore buyers in the restaurant industry are said to have weaker power because of the highly individualistic nature of the industry. Foods are served for each person and are not bought in large volumes. Further, the levels of uniqueness of the industry’s meals and surrounding are another determinant of the buyer power, aside from the available money to be spent on food. Nonetheless, th e consumers will attempt to find best prices for a meal as well, and will settle for restaurants which offer promotions and price cuts.Fast food chains like McDonalds, Starbucks, Burger King, etc. are examples of these restaurants apart from catering to on-the-go people through drive thrust . For instance the company offer different size and kinds of sandwiches. The Burger King Company has great variety of menu as well. It is not limited only in sandwiches. That diversity of products and discount contribute to the bargaining power of buyers. Threat of the substitute products – The Burger King Company has a threat of substitute result in a new products and service competing closely with existing ones.First of all, they have differentiation and diversification strategies. Secondly, the company create switching costs to prevent loss of customers. The original is always better than the substitute and the customers might see that difference between products. It is a big risk to su bstitute the original and it might cost a lot . If there is a threat of a rival product that means that the firm will have to lower its prices and improve the quality of the product. We see this when we go to Burger King Restaurants. It‘s prices are lower than McDonald‘s for instance and the quality is better.They lower their prices because McDonald‘s is their biggest competition and the fight between them is big. That‘s why Burger King constantly changes the prices of their products to attract customers. So far they have been very successful with this method and they keep on expanding their chain of restaurants using that exact method. Degree of rivalry – Slow industry growth or decline makes competitors more desperate. For instance, when facing declining consumer interest in fast food, McDonald’s launched its 81 menu featuring the Big Tasty burger, which cost $ 1. 07 to make in some restaurants.This action, designed to wear out McDonaldâ€℠¢s chief rivals, Burger King and Wendy’s, squeezed industry wide margins. Finally, if there are only a small number of rivals led by a few dominant firms, no capacity is added incrementally, industry growth is strong and exit cost are reasonable. The degree of rivalry is likely to be moderate and industry profit more stable. Moreover, conditions opposite from those grant intense rivalry. Resources www. bk. com http://www. researchandmarkets. com/reports/564112/fast_food_global_industry_guid http://gwdocs. whopper. com/FDD/FDD_USA. pdf https://bkdelivers. com/#! menu John Tribe (2011)

Native American Civ. essays

Native American Civ. essays There is much significance in this statement, Glorying in their new strength, the Spaniards were eager to outstrip the Portuguese rivals in the race to tap the wealth in the Indies. First of all, at the time Portugal controlled much of the African coast and thus controlled the gateway to the round-Africa water route to India. They had established trading posts, in which they sold both gold and slaves, alongside much of the African coastline. The Portuguese had created a system in which they forced the slaves to work the sugar plantations, which they had established on several of the African islands, right off the mainland. Despite their success in Africa, the Portuguese went farther southward in order to find a water route to Asia. In 1488, Bartholomeu Dias made it to the southern tip of Africa, and ten years later Vasco da Gama reached India, essentially the Indies, which is derived from India; and returned home with a small but rather fascinating portion of jewels and spices. At the same time, Spain was very excited due to the marriage of Ferdinand of Aragon and Isabella of Castille, as well as the exiling of the unfaithful Muslim Moors from Spain. This relieved Spain greatly because there had been Christian-Islamic warfare for centuries. Therefore, Spain had a surge of strength and were apt for the challenge to outstrip Portugal in the race to tap the wealth in the Indies. However, by the time Spain reached the Indies, Portugal already had control of the Indies, to the south and east. Therefore Spain was forced to go west. When the Spaniards went westward, they discovered the New World, or America. This discovery consequently led to increased European expansion in the west. Therefore, the key significance of Spains sudden surge of strength is the discovery of the New World and well as increased European expansions of countries out west. ...

3 More Rules for Producing Consistent Content

3 More Rules for Producing Consistent Content 3 More Rules for Producing Consistent Content 3 More Rules for Producing Consistent Content By Mark Nichol Here are a handful of tips that will help you produce clean, clear writing regardless of topic, intent, and audience. 1. Insert or Omit Hyphens as Needed Adjectival phrases that precede a noun, such as â€Å"free range† before chicken, generally take hyphens, though if the phrase is a standing phrase documented in dictionaries (as is â€Å"high school†), leave the hyphen out when using the phrase to modify a noun (â€Å"high school student†). Adverbial phrases such as â€Å"newly discovered† never take hyphens, but those with flat adverbs (those lacking the -ly ending), such as â€Å"well earned,† always do before (but not after) a noun. Most prefixes are attached directly to the root word (antiwar, cosponsor, deactivate, neoconservative, preapproved, reorganize, and so on), though there are exceptions (for example, when the root word is a proper name or when the first letter of the prefix is an i and the first letter of the root word is, too). When in doubt, look it up. When not in doubt, look it up anyway. A few compounds remain hyphenated. (Light-year and mind-set are two of the most common.) Learn these exceptions to the rule that compound nouns are either open or closed. 2. Minimize Jargon On a related note, when using specialized language, make sure that all content producers in your organization are in line with the definition and application of the terminology (and, again, publicize within the organization and document it) and that external consumers of your content understand it, too. But take care not to burden the reader with a heavy concentration of jargon; carefully manage a balance of authoritative language with clarity. Also, avoid using acronyms and initialisms unless readers are familiar with them or they are introduced in every document, on every web page, or in every email message- spelled out on first reference, followed by the parenthesized abbreviation. If feasible, provide a glossary of terms and abbreviations. 3. Avoid Adjective Stacks On a related note, avoid strings of adjectives that modify nouns; for example, reword â€Å"information technology risk management mitigation efforts† to â€Å"efforts to mitigate risks in managing information technology.† Find related tips in this post. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?Acronym vs. InitialismWriting a Thank You Note

Environmental science assignment Essay Example | Topics and Well Written Essays - 1000 words

Environmental science assignment - Essay Example (MacFarlan & Sgherri, 2001) Research has also demonstrated that there is a direct relationship between the extent of HIV prevalence and the severity of reduction in growth of gross domestic product in a country. (Piot et al, 2001) Many children in Botswana are growing up with one parent, and a growing percentage are growing up having lost both parents to AIDS or to concomitant infections. It has been suggested that the increased population of orphans could have a negative effect on biodiversity caused by excessive reliance on hunting and food gathering of children orphaned by AIDS. It also seems extremely likely that the dispensation of human bodies could prove problematic, as any mechanism for caring for the dead could involve contamination of air or groundwater. Further studies must be undertaken to fully understand the ramifications of AIDS infections and deaths on the environmental status of Botswana and other South African countries. 1d) The US and Canada could take many steps t o reduce the prevalence of AIDS in Botswana and in sub-Saharan Africa in general. For one, working to equalize treatment of women would go a long way toward preventing new infections. Supporting programs to educate girls and women would reduce infection, and providing safe spaces for girls and women would prevent infection through rape and other nonconsensual sexual acts. The Stephen Lewis Foundation funds educational programs for young women and girls in an effort to empower them to protect and support themselves. 2) Precautionary Principle â€Å"The precautionary principle sets forth no positive obligation; it simply reminds legislators that they cannot wait for proof of a cause-effect linkage between a given substance, process, or activity and environmental harm before acting to reduce or eliminate the risk of this harm.† (Ellis, 2006) As a justification for public health policy in particular, the precautionary principle has serious drawbacks. Likewise, a company seeking t o introduce a novel substance or process into the environment ought to demonstrate the safety and efficacy of that novelty before being permitted to act. Critics have stacked precautionary practices because they have "produced and promoted ineffectual environmental policies." (Gardiner, 2006). This practice presupposes that human beings fully understand their environment, and that they fully comprehend the ramifications of that. Suppose a process designed to remove chemical pollution from the air was introduced, and that this process involves the use of heavy metals to bind the aforementioned chemical pollution. How would the resultant toxic slurry be disposed of? What about potential harm to individuals working to implement the law? These questions and more would have to be addressed in a satisfactory manner before the process should be legalized, and companies permitted to go forward with implementation plans. Anyone wishing to introduce a new chemical, industrial process, land us e change or any other significant and novel development into any society should absolutely be required to demonstrate not only the safety but the efficacy of that development and transparency of intent before they are permitted to introduce it, even if they are ostensibly acting in the interests of public health. All too often, the needs of large corporations are valued over those of individual human beings. Anyone who stands to make a profit from the introduction or implementation of a novel venture ought to be prohibited from sponsoring

Term paper For economic's The Business Cycle Example | Topics and Well Written Essays - 2000 words

For economic's The Business Cycle - Term Paper Example Policy makers can determine business cycles by observing work productivity gains. This economic factor refers to output per given worker. Increasing work productivity gain has a negative relationship inflation rate. If work productivity per worker goes up there is reduction in production cost that ultimately results into lower prices of goods and services and decreased inflation rate. Despite the above economic leading indicators, investors have relied heavily on stock market to determine the trends in business cycle. It has been observed for so long that when there is decline in the stock market, the economy follows suit. However, less information is available on whether stock markets may result to better or worse performance of economy. This is an area that needs further research to establish the relationship between the stock market and business cycle or economy. There have been arguments that stock market has no direct effect on the economy as a whole. The stock market only acts as mirror that corrects beliefs of people about what may happen in the economy, but can not be said to be a certain indicator of economy.

Is capital punishment a good sentencing option Essay

Is capital punishment a good sentencing option - Essay Example Colon-Cruz), declaring it unconstitutional (Bedau, 190). Essentially, capital punishment may be referred to as â€Å"the taking of a criminal’s life by an organized society in view of his crime† (Moreland and Geisler 1990, 103) In the US, the legal methods to carry out the death penalty through the years are as follows: lethal injection, electrocution, gas chamber, hanging. Arguments in favor of the death penalty can be classified into three: utilitarian, retributive and egalitarian. The first is that view which holds that enforcing capital punishment would serve the common good because society would benefit from it by deterring crime either by discouraging future offenders or by incapacitating the criminal. Many view the utilitarian argument as a forward-looking and objective perspective since it weighs both the cost and benefit of the penalty. The retributive argument, meanwhile, follows the classic â€Å"an eye for an eye, a tooth for a tooth† principle. There is no thought given to what the society may reap or achieve from the act of killing an offender. What matters is that the criminal should be punished because he deserves it. Finally, there is also the egalitarian point of view. Here, capital punishment is seen as part of the principle that all people must be treated the same and that too little punishment may constitute an injustice for a criminal that has committed a far grievous crime. On the other hand, proponents who object to capital punishment argue that it violates the right to life, that it is inhumane and actually do nothing to deter crime. As one would find, the arguments are anchored on what is moral and in some areas dwell in the utilitarian line of reasoning as well. Many of those who favor the abolition of death penalty cite the â€Å"inalienable right to life† which Thomas Jefferson himself has eloquently stated in the Declaration of Independence as â€Å"Nature’s Laws† given by God and that no man has the right to

Googles Quest For Competitive Advantage Marketing Essay

Googles Quest For Competitive Advantage Marketing Essay In 1996 two computer science PhD students at Stanford University, Sergey Brin and Larry Page, were wondering how they could sort through the massive amount of information that was starting to appear on the Web to find specific and useful information on a topic. Although there were several different technologies, or search engines, available to search the Web for information, none of them seemed particularly useful to Brin and Page because they failed to distinguish between useful and trivial Web sites. Brin and Page decided to build a search engine that not only would examine the words on Web pages and then index them as other search engines did, but also would look at how and where these words were being used and at the number of other Web sites linked to a page. The goal was to have the search engine return a list of Web pages with the most useful appearing at the top. The name Google originated from a misspelling of googol which refers to the number represented by a 1 followed by one-hundred zeros. Having found its way increasingly into everyday language, the verb, google, was added to the Oxford English Dictionary in 2006, meaning, to use the Google search engine to obtain information on the Internet. By December 1998 the beta version of Googles search engine had been up and running at the Web for months, answering over 10,000 search queries a day. From that point on growth was exponential. By December 2000 Googles index included more than 1.3 billion Web pages, and the company was answering some 60 million search queries a day. By 2004 the number of Web pages indexed by Google exceeded 4 billion, and the search engine was handling more than 300 million queries a day. Googles technology quickly became pervasive. Soon most major Web portals were using Googles search engine technology, including AOL. Yahoo also signed an agreement to make Google its default search provider, which helped make Google the largest search engine on the Web. Estimates suggested that in 2003 some 75 percent of Internet searches were made using Google. What was most impressive about Google, however, was that unlike many other dot-com businesses of the 1990s, Google found a way to make money. Google generated revenue from only two sources: (1) the licensing fees it charged to supply search capabilities to corporations, other Internet sites, and wireless telephone companies, and (2) the advertising fees it charged for providing highly targeted text-only sponsor links adjacent to its search results. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords, which provided the company with an additional revenue source beyond fees for licensing its search appliance to other Web sites. To make money Google sells to advertisers the words that people put in when they search for something on the Web. Thus means that whoever bids the most for a particular term, say digital cameras, gets their link put at the top of a Google-generated list. Google distinguishes between independent search results and those that are paid for by listing sponsored links on its page. However, sponsors do not pay Google unless a user clicks through to them from a Google-generated link. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click. Advertisers dont just pay a set rate, or even a cost per thousand viewers. They bid on the search term. The more an advertiser is willing to pay, the higher its ad will be positioned. But if the ad doesnt get clicks, its rank will decline over time, regardless of how much has been bid. If an ad is persistently irrelevant, Google will remove it: Its not working for the advertiser, its not serving users, and its taking up server capacity. Google understands that its two most important assets are the attention and trust of its users. If it takes too long to deliver results or an additional word of text on the home page is too distracting, Google risks losing peoples attention. If the search results are lousy, or if they are compromised by advertising, it risks losing peoples trust. Attention and trust are sacrosanct. Google pursues a seemingly gratuitous quest for speed: Four years ago, the average search took approximately 3 seconds. Now its down to about 0.2 seconds. And since 0.2 is more than zero, its not quite fast enough. Page and Brin insisted that the company would only sell discreet text ads placed near search results and never mix paid keyword-based ads with legitimate search results even though the practice was standard among search engine companies. Also, Google would not place banner ads on its Web site, now would it sell pop-up ads. While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue. In 2003 the company made $967 million in revenues and $105 million in net profits. In 2004 revenues surged to $3.19 billion and net income to $399 million. Google Founded by Geeks and Run by Geeks Google is an organisation founded by geeks and run by geeks. According to Stephen Arnold, Googles programmers are 50%-100% more productive compared to programmers working for their competitors.   He based this theory on Googles competitors having to spend up to four times as much just to keep up. It is a collection of 650 really smart people who are almost frighteningly single-minded. These are people who think they are creating something thats the best in the world, says Peter Norvig, a Google engineering director. And that product is changing peoples lives. Geeks are different from the rest of us, so its no surprise that theyve created a different sort of company. Google is, in fact, their dream house. It also happens to be among the best-run companies in the technology sector. At a moment when much of business has resigned itself to the pursuit of sameness and safety, Google proposes an almost joyous antidote to mediocrity, a model for smart innovation in challenging times. Google spends more time on hiring than on anything else. It knows this because, like any bunch of obsessive engineers, it keeps track. It says that it gets 1,500 rà ©sumà ©s a day from wanna-be Googlers. Between screening, interviewing, and assessing, it invested 87 Google people-hours in each of the 300 or so people that it hired in 2002. Google hires two sorts of engineers, both aimed at encouraging the art of fast failure. First, it looks for young risk takers. We look for smart, says Wayne Rosing, who heads Googles engineering ranks. Smart as in, do they do something weird outside of work, something off the beaten path? That translates into people who have no fear of trying difficult projects and going outside the bounds of what they know. But Google also hires stars, PhDs from top computer-science programs and research labs. It has continually managed to hire 90% of the best search-engine people in the world, says Brian Davison, a Lehigh University assistant professor and a top search expert himself. The PhDs are Googles id. They are the people who know enough to shoot holes in ideas before they go too far to make the failures happen faster. Google developed a decentralized management schema where employees report directly to multiple managers and team project leaders. This allows for the responsibility of the technology department to be shared amongst multiple senior level engineers and removes the need for a singular department head to oversee the activities of the department.   This is a unique approach from the standard management style. The challenge is negotiating the tension between risk and caution. When Rosing started at Google in 2001, we had management in engineering. And the structure was tending to tell people, No, you cant do that. So Google got rid of the managers. Now most engineers work in teams of three, with project leadership rotating among team members. If something isnt right, even if its in a product that has already gone public, teams fix it without asking anyone. For a while, Rosing says, I had 160 direct reports. No managers. It worked because the teams knew what they had to do. That set a cultural bit in peoples heads: You are the boss. Dont wait to take the hill. Dont wait to be managed. And if you fail, fine. On to the next idea. Theres faith here in the ability of smart, well-motivated people to do the right thing, Rosing says. Google doesnt market itself in the traditional sense. Instead, it observes, and it listens. It obsesses over search-traffic figures, and it reads its email. In fact, 10 full-time employees do nothing but read emails from users, distributing them to the appropriate colleagues or responding to them themselves. Nearly everyone has access to user feedback, says Monika Henzinger, Googles director of research. We all know what the problem areas are, where users are complaining. Google focuses relentlessly on the quality of the experience. Make it easy. Make it fast. Make it work. And attack everything that gets in the way of perfection. How does Google keep innovating? Google also understands the capacity of the Web to leverage expertise. Its product-engineering effort is more like an ongoing, all-hands discussion. The site features about 10 technologies in development, many of which may never be products per se. They are there because Google wants to see how people react. It wants feedback and ideas. Having people in on the game who know a lot of stuff tells you earlier whether good ideas are good ideas that will actually work. One big factor is the companys willingness to fail. Google engineers are free to experiment with new features and new services and free to do so in public. The company frequently posts early versions of new features on the site and waits for its users to react. We cant predict exactly what will happen, says senior engineer Nelson Minar. Frequently, new Google enhancements or products appear in its inventory. Google Labs, the experimental section of Google.com, helps Google maximize its relationships with its users by including them in the beta development, design and testing stages of new products and enhancements of already existing ones. Googles Competitive Position and Strategy to Sustain Growth Googles ability to sustain its strong position among Internet search companies was a function of its ability maintains strong relationships with Internet users, advertisers, and Web sites. Google has a distinctive technology advantage over Microsoft, eBay, Amazon, Yahoo. Google utilizes custom high-performance systems which are cost efficient because they can scale to extreme workloads. This hardware allows for a huge cost advantage over its competitors. In 2005, Internet users searching for information went to Google more often than to any other site with search capabilities. There was nothing that would prevent Internet users from abandoning Google to use a better search technology. However, the development of a better search engine by a rival could lead to rapid erosion of advertising revenues for Google. Google management believed its primary competitors were Yahoo! and Microsoft. In August 2004 Google went public, raising over $1.5 billion. With no debt and flush with cash, the company looked set to build on its lead in the search engine business. However, competitors were not sitting on the sidelines. In 2003 Yahoo! purchased a rival search engine company. Overture Services and replaced Google as the search engine on its site with a proprietary search engoine based on Overtures technology. Microsoft too seems to have its sights set on Google. Microsoft is reportedly working on its own search engine technology, which it plans to integrate with its software. In February 2003, Google acquired Pyra Labs, owner of Blogger, a pioneering and leading web log hosting website. Some analysts considered the acquisition inconsistent with Googles business model. However, the acquisition secured the companys ability to use information gleaned from blog postings to improve the speed and relevance of articles contained in a companion product to the search engine, Google News. Google also purchased YouTube, JotSpot (a company that helped pioneer the market for collaborative, web-based business software), Gapminders Trendalyzer software (a company that specializes in developing information technology for provision of free statistics in new visual and animated), Adscape Media (a small in-game advertising company). In 2007, Google also acquired PeakStream Technologies. In 2004, Google became more involved in the Chinese market when it acquired a 2.6 percent stake in Baidu the number one search engine in China. Google believed it was essential to develop a local presence in China if it were to aggressively pursue search-based advertising customers in that market since the Chinese language was so complex. In late 2005, Google was moving forward with its strategy in China by recruiting employees for an office located in China, developing a separate brand name for the Chinese market, and launching a Chinese .cn site. Google management also opened an operation center in Brazil and Mexico in late 2005 to improve sales and services to Latin American advertisers. While the companys primary market is in the web content arena, Google has also recently began to experiment with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio. This will allow Google to combine two advertising media-the Internet and radio-with Googles ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times. They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements. Over the course of the past decade, Google has become quite well known for its corporate culture and innovative, clean products, and has had a major impact on online culture. ASSESSMENT QUESTIONS What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies) What value does Google create for customers and advertisers? Apply the four building blocks of competitive advantage to Google. Analyse each factor by providing detailed examples from the case. What business-level strategy is Google pursuing? (Identify the strategy and justify your answer). What corporate-level strategy and international strategy has Google implemented? (Identify the relevant strategies and justify your answer). 1. What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies) Ans-First we need to define what competitive advantage is. Competitive advantage Can be defined as the advantage a firm has over other firms with respect to product offerings, Cost structure, distribution and customer support. This allows the firm to generate high revenues or margins as well as larger customer base than its competitors. Competitive advantages are mainly of two types.1) Comparative advantage 2) Differential advantage. 1) Comparative advantage- Comparative advantage is also called as cost advantage. This is the organizations ability  to produce  goods or services at a lower cost than its competitors price. 2) Differential advantage- Differential advantage is the firms ability to differ from products or services from its competitors and are perceived as better than its competitors.